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Why design?
Everyone had a dream as a child. A fireman, a police officer, a pilot or a doctor. Every so often you meet someone who says their dream was to be a stockbroker or company executive. It throws you off...
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Using social media for new product development
Social media is one of the most powerful ways to understand your consumers. The traditional ways for a brand to communicate range between television, print campaigns, advertising and PR. All of these...
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Curated Identity
In brand strategy we are always looking for real human insights to drive the creation of a real point of difference. The most powerful place to find a point of difference is in the audience’s own...
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The future of customer relationships
We are in the middle of one the biggest economic shifts since the Industrial Revolution. The Information Age is rapidly being replaced by the Relationship Age a new era grounded in technology but...
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Being zen at work
Reading the Steve Jobs Biography has made me realise how important his philosophical views were to his business life. I’ve made a point of keeping my own beliefs to myself, in my work, and on this...
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Creativity lessons from Noma Restaurant
Noma is a world-famous restaurant in Copenhagen that is leading charge in creativity and innovation. The experience of eating at Noma really blew my mind. Every detail has been considered. The meal...
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Tim Ferriss on Minimum Viable Knowledge
Minimum Viable Knowledge is the amount of information that you need to know about a subject to operate effectively in that domain. Tim Ferriss is the master of how to achieve the minimum effective...
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Strategic Conversations
Large meetings seem productive, but if you really want to get things done, you need to have a one-on-one conversation. In our strategy consulting we are finding that workshops and brainstorming...
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Strategic Questions
Having a strategic conversation is all about listening and asking the right questions. Great brand strategists build a toolkit of questions that they can ask in difficult questions. In the TV show...
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Strategic Listening
Listening is the heart of good communication and strategic conversations. Asking good questions is an important part of listening but first you need to get the distractions out of the way. In the TV...
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How to fail at almost everything and still win big
This year, instead of setting goals, I’m going to try creating systems. I’ve been reading a great new book by Scott Adams that dives into the psychology of why New Year’s resolutions and personal...
View ArticleClik here to view.
Creativity lessons from Noma Restaurant
Noma is a world-famous restaurant in Copenhagen that is leading charge in creativity and innovation. The experience of eating at Noma really blew my mind. Every detail has been considered. The meal...
View ArticleClik here to view.
Tim Ferriss on Minimum Viable Knowledge
Minimum Viable Knowledge is the amount of information that you need to know about a subject to operate effectively in that domain. Tim Ferriss is the master of how to achieve the minimum effective...
View ArticleClik here to view.
Strategic Conversations
Large meetings seem productive, but if you really want to get things done, you need to have a one-on-one conversation. In our strategy consulting we are finding that workshops and brainstorming...
View ArticleClik here to view.
Strategic Questions
Having a strategic conversation is all about listening and asking the right questions. Great brand strategists build a toolkit of questions that they can ask in difficult questions. In the TV show...
View ArticleClik here to view.
Strategic Listening
Listening is the heart of good communication and strategic conversations. Asking good questions is an important part of listening but first you need to get the distractions out of the way. In the TV...
View ArticleClik here to view.
How to fail at almost everything and still win big
This year, instead of setting goals, I’m going to try creating systems. I’ve been reading a great new book by Scott Adams that dives into the psychology of why New Year’s resolutions and personal...
View Article
